Gordon & Smith (G&S) is a well-known and respected skateboard brand with a rich history in the skateboarding industry. The company was founded by Larry Gordon and Floyd Smith in 1959 in San Diego, California. Originally, Gordon & Smith started as a surfboard manufacturing company, and they gained a solid reputation for their high-quality surfboards.
As skateboarding gained popularity in the 1960s, Gordon & Smith recognized the potential of the emerging sport and decided to venture into skateboard manufacturing. They quickly became one of the pioneering companies in the skateboard industry during its early days.
In the 1970s, G&S was at the forefront of skateboard innovation, producing a wide range of skateboard decks, trucks, wheels, and accessories. The brand gained recognition for its quality craftsmanship and durable products, making it a favorite among skateboarders. Notably, G&S was one of the first companies to introduce the "kicktail" design, which greatly influenced skateboard deck shapes.
During the 1980s, Gordon & Smith faced financial challenges along with the overall decline of the skateboard industry. The brand went through various changes in ownership and underwent some restructuring. Despite these challenges, the legacy of Gordon & Smith continued to resonate within the skateboarding community.
In the early 2000s, Gordon & Smith experienced a revival of interest, and the brand reissued some of its classic skateboard decks, tapping into the nostalgia of the skateboarding culture. These reissues were well-received, and the brand regained some of its prominence in the market.
Overall, Gordon & Smith holds a significant place in the history of skateboarding, contributing to the development and evolution of the sport. The brand's commitment to quality and innovation has left a lasting impact on the skateboarding community, and its vintage products are still highly sought after by collectors and enthusiasts.
As skateboarding gained popularity in the 1960s, Gordon & Smith recognized the potential of the emerging sport and decided to venture into skateboard manufacturing. They quickly became one of the pioneering companies in the skateboard industry during its early days.
In the 1970s, G&S was at the forefront of skateboard innovation, producing a wide range of skateboard decks, trucks, wheels, and accessories. The brand gained recognition for its quality craftsmanship and durable products, making it a favorite among skateboarders. Notably, G&S was one of the first companies to introduce the "kicktail" design, which greatly influenced skateboard deck shapes.
During the 1980s, Gordon & Smith faced financial challenges along with the overall decline of the skateboard industry. The brand went through various changes in ownership and underwent some restructuring. Despite these challenges, the legacy of Gordon & Smith continued to resonate within the skateboarding community.
In the early 2000s, Gordon & Smith experienced a revival of interest, and the brand reissued some of its classic skateboard decks, tapping into the nostalgia of the skateboarding culture. These reissues were well-received, and the brand regained some of its prominence in the market.
Overall, Gordon & Smith holds a significant place in the history of skateboarding, contributing to the development and evolution of the sport. The brand's commitment to quality and innovation has left a lasting impact on the skateboarding community, and its vintage products are still highly sought after by collectors and enthusiasts.